The Problem

We define our problem by describing the needs of the donors affected and the range of options currently available to them.  We describe how the existing options meet the needs, and summarise where there are gaps.


There are approximately 30 million people who give to charity in the UK,1CAF giving report 2018 a relatively small and well-off proportion of the global population.  The median monthly donation is around £20. As well as joining the effort to raise substantial parts of the global population out of poverty and respond to international crises of several kinds, charity in the UK also tackles domestic problems.  The budget for the UK charitable sector is approximately £50bn per year, provided primarily by individuals’ donations and government funding, with trading activity and investment income as minor contributors.2NCVO income and spendingNCVO funding briefing The sector comprises 150,000 registered charities.

Continue: which donors is this relevant to?

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